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Sunday, 15 January 2012

IKEA Builds an Apartment in Paris Subway Station



IKEA's latest insanely brilliant marketing stunt has moved FIVE people into an apartment in the middle of a busy Paris subway station.  The pop up was home to 5 residents for the weekend, and allowed passers-by the opportunity to peek in and observe.  The point of it all was to demonstrate what IKEA can help you do with a small living space - the apartment was only 580 square feet...for FIVE people!!

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