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Tuesday 31 January 2012

My Trump Experience

I took advantage of the beautiful day today and decided to walk over to the launch of the Trump International Hotel & Tower.  Before I even entered the front door, a member of the concierge approached me with a big smile, and warmly invited me into the building.  This first impression lived up to the expectations that the media and press created - that Trump Toronto will exude the class and elegance that is synonymous with the namesake.

I entered the front lobby, and to my surprise, it was smaller than I expected - part of me expected to see an overly large, rather cold atmosphere.  Instead, I was surprised to see an intimate and inviting atmosphere, one that was more befitting of a smaller space.  I could tell off the bat that quality thrived within the halls of the Trump Tower.  The crystal pieces in the lobby were blindingly shined, and the laser cut granite floors were immaculate.

I think that this building will attract to foreign investors, and real estate connoisseurs.  I definitely look forward to working alongside this building.




Trump Brings Champagne and Caviar, Quartz Crystal and Stocks to Toronto

The Trump International Hotel & Tower Toronto is unveiled today.  The doors are now open for guests and residents to walk the champagne and caviar inspired halls, marvel at the Swarovski Crystal sculptures, and get sneak peeks at the Quartz Crystal Spa and STOCK Restaurant.  Trump has prided itself on the meticulous care taken with every last detail of this structure.  Designers scoured the globe for square shaped makeup mirrors for the bathrooms - wanting to frame the faces of their guests and residents.  The semi-precious onyx wall panels were imported from Italy, and the beds are dressed in Italian Bellino linens.  The 18,000 square foot spa is not he 31st floor, fully equipped with a salt water infinity pool.  Trump boasted that "Nobody will be able to compete with us", the tower being the second luxury condo and hotel structure to open - following the Ritz-Carlton, and prefacing the Four Seasons and Shangri-La  that are also set to unveil this year.

The Trump International Hotel & Tower is the first international project completed by the Trump Organziation, Mr. Trump citing Toronto as being one of his favourite cities.  The Trump Towers have seen a vast success across the United States, due to the grandiose and extravagant luxury, as well as the name behind the building and the man behind the name.

The building stands at 65 stories high, at 908 feet - said to be the tallest residential building in the Toronto skyline.



Monday 30 January 2012

The Real Jerk Fighting Til The End!

black banner 
Green Stripes

MEDIA ADVISORY

 FOR IMMEDIATE RELEASE:  MONDAY JANUARY 30, 2012 - 6:30 PM

REAL JERK GETS DAY IN COURT  
Lawyers for The Real Jerk Restaurant have secured a date and time for a hearing to seek an injunction against eviction tomorrow.

10:00 AM
Tuesday January 31, 2012
 393 University Avenue
(address to be confirmed by courts at 9:00 AM)
Toronto, Ontario

With the January 31st eviction deadline looming, the owners and employees of the Real Jerk Restaurant have filed for a court injunction against the new landlord of the building, where the restaurant is located.

The public is also welcome to observe provincial courts in action. However, it is understood that the courtroom may be too small to accomodate all of our supporters.  We will try to provide updates via Twitter during any breaks in the hearing.

 Follow us on Twitter

Twitter users have been using the #therealjerk in online comments and messages of support.  If you want to get updates from the courtroom then follow @RealJerkToronto on twitter or click the link above.

"We hired lawyers at Weir Foulds to investigate our options and took the next step to seek relief." said Ed Pottinger referring to his restaurant staff who will be lose their jobs tomorrow if the restaurant closes its doors.

The website  www.SavetheRealJerk.com received over 2,100 signatures in just two weeks.  The restaurant has been crowded with patrons coming in to get what they think is their last Real Jerk meal.  More signatures are welcome.

Today, Monday, might be your last day to get award winning caribbean food.

"It's the best January sales we have had in a decade. I hope it's not the last January we have."

"The public response to our pending eviction has been tremendouslyencouraging. Our customers are the real inspiration for fighting on. They have said that the Real Jerk helped to revitalize this neighbourhood and now we're here to help you." said Pottinger.  "We will prevail no matter what happens in court"

  Like us on Facebook

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Contact:        campaignsolutions@hotmail.com for media interviews

Luxurious Toronto Living




I pulled up to the Ritz-Carlton yesterday to be greeted by genuine smiles and helping hands.  Without hesitation, I was offered valet service, and walked into both doors held open by smiling doormen.  This brief first minute is what gave me my lasting impression.  The concierge were exceedingly pleasant, and front foyer was nothing less than sublime.  The units have clear, unobstructed views.  They're filled with little touches, and impeccable finishes - classic American luxury.  It is everything one would associate with the Ritz-Carlton name.

Toronto seems to have become a favourite amongst illustrious brand name living.  With the Trump Towers opening tomorrow, and other luxe buildings such as Shangri-La and the Four Seasons, Toronto has not only become a hot spot for foreign investors, but has revolutionized condo living.  The wealthy no longer only inhabit 10000 + square foot homes, they now have the option to live in a 6000 square foot penthouse.

Foreign investors are looking at Toronto as a bud waiting to bloom.  Brand name luxury suites such as a unit in the Ritz is selling at roughly $1000 per square foot, but a comparable suite in other cosmopolitan cities such as London, New York and China are selling for $2000 + per square foot.

The National Post wrote a great article on the weekend about the luxury brands coming to our city.

Luxe life found: Style, size, neighbourhood and amenities

Friday 27 January 2012

The Truth About 2.99% Mortgage Rate - Too Good To Be True?

The Bank of Montreal made mortgage rate history a few weeks ago by slashing their 5 year fixed rate by a half a point to 2.99%.  This is the equivalent to a hollywood scandal in the mortgage world.  Consumers and investors went crazy, and the banking world went even crazier.  The other major banks followed suit, some dropping the rate a touch more, some dropping the term, and some levelling the playing field.  

What's the fine print to this crazy offer?  It's the restrictions and limitations.  BMO says that it's a simple product they are offering, and it's for people who want to be mortgage free faster.  Here are what the restrictions are, and more importantly, what they mean to you.

For starters, the maximum amortization is 25 years.  The average amortization period is 30 years, and certain financial institutions can still offer 35 year amortization periods.  If you have to pay back 100$ over 25 days, you will be paying 4$/day.  If you have 35 days to pay it back, you are only paying 2.86$/day.  Now multiply all of this by 4000.  You pay it back sooner, but you have to be sure your payments are comfortable.  This also limits your qualification. The banks base their decision on your salary, and what you can handle on a monthly basis.  A $400,000 home may cost you $1600/month on a  35 year amortization, but it will cost $2200/month on a 25 year amortization.  If your income only qualifies your for the $1600/month, you won't qualify for the $400,000 home with this product.

Prepayment privileges are a lot less flexible than a standard mortgage.  It allows for roughly half of what standard mortgage products offer.  This is not so much of a huge issue, as most people say they are going to pre-pay a mortgage and don't end up doing so.  With a rate of 2.99%, your mortgage should be the last thing you put extra cash into - pay off your car, line of credit, or credit cards before your mortgage - chances are, their rates are much higher,

Skipping payments or doubling up can come in handy if need be, but again is not a deal breaker.  You'd hopefully never have to skip a payment, and doubling up will just be a chip off of the iceberg.

You cannot refinance or switch your mortgage...and you have to give them your first born child, and sign in blood.  I'm by no means a commitment phobe, but, this is a little too sign-away-your-soul for me.  All jokes aside, you have to really look at the reality of the situation.  Did you expect to be where you are now, 5 years ago?  Are you single, married, kids?  All of that can change in a flash.  Let me paint you a more practical picture; you have a condo.  If the worst case scenario occurs and the value of your condo plummets, you CANNOT sell.  That gives me a nervous tick.

This product is good for people who have been living in their home for over 10 years, who know that they want to keep living in their home for the next 10 years.  It's an old fashioned product, for people who want to have their mortgage paid off.




Interior Design Show - Sneak Peek!

I had the opportunity to go to the launch party for the Toronto Interior Design Show last night, to see what the IDS has in store for us this year.  It's always a great show, and you always leave with great ideas and inspiration for what you can do in your own home.  Here are a few highlights from last night:

The Flux Chair

This was the Chair of the Show, it's an innovative, award winning Dutch design.  It can be used indoor or outdoor, is FOLDABLE, and completely durable.  It retails at roughly $200, and will be available in Canada!


IKEA Kitchen

IKEA has always had a knack for providing eye pleasing designs at a really affordable price.  They maximize space efficiency with storage units, giving a really clean look.



CASALIFE

This super long couch by CASALIFE really caught my eye.  It's long, but not bulky, so it doesn't overpower a room.  The design is so clean and simple, giving it the resiliency to really compliment any design angle you want to take.






 SCAVOLINI Kitchen

Scavolini is one of Italy's top kitchen brands, and has tapped into Toronto as well.  Their clean lines and modern look has been used in many of our King West Condos.  It's such a simple and beautiful design, very befitting for Toronto lifestyle.



 Corian Chairs

These chairs are made from corian, which is great for those of us trying to be mindful of our carbon footprints.  It's revolutionarily durable, and the design is not only a focal point piece, but completely functional as well.


JARDIN DE VILLE Fireplace

This was one of my favourite pieces of the show.  Jardin De Ville's ethanol fireplace can be used indoor or outdoor, and is a real conversation piece.  It's zen-like design is calming and peaceful, and it's always nice to support Canadian businesses!



SUNG Outdoor

Alfred Sung offers a beautiful outdoor furniture line offered exclusively at The Bay.  It's a very affordable line, and I love these pieces because the design is so condo friendly by being compact enough to fit on an average sized balcony.














Monday 23 January 2012

Chinese New Year Do's and Don'ts

CHINESE NEW YEAR DO’S & DON’TS:
While Chinese New Year customs vary widely, here are a few traditional superstitions to keep in mind:
DO clean your house before New Year’s Eve to rid of the previous year’s bad luck.
DON’T sweep or clean your house on New Year’s Day (this could sweep away good fortune).
DON’T wash your hair on New Year’s Day.
DO wear reds and yellows, bright and happy colours that will bring good fortune.
DON’T curse or speak of death. This could bring bad luck.
DON’T use scissors or knives on New Year’s Day (this could cut off good fortune).
DO settle your debts before the New Year.
DO eat whole fish (abundance), chicken (prosperity) and dumplings (health and fortune).
DON’T cut noodles (they represent long life).
DON’T cry on New Year’s Day or you could end up crying for the rest of the year.

Kung Hei Fat Choi

Chinese New Year is not only the most celebrated festival within the Chinese culture, but possibly around the world.  Toronto alone has an estimated 530,000 residents of Chinese descent, who have majorly attributed to the diversity of our city.  The Chinese culture has become a dominant part of Toronto culture, from walking the streets of China Town, to strolling along Pacific Mall.  We are lucky to be able to experience authentic Chinese cuisine, art, and music, as well as participate in year round festivals such as Chinese New Year.  
Massive celebrations have been happening around the world, and will continue for days to come.  Here's a peek at what others are doing around the world to celebrate: (full article)
Hong Kong
Firecrackers are banned in the city of Hong Kong, but the city’s fireworks display, held January 24 over the waters of Victoria Harbour in front of the city’s majestic skyline, certainly makes up for the loss. Bookended by Kowloon’s Night Parade the night before and Sha Tin racecourse’s annual horse race the day after, Hong Kong will be one of the most iconic places to ring in the Year of the Water Dragon.
Beijing
Perhaps not as flashy as other cities in the region, Chinese New Year in Beijing traditionally revolves around the Miao Hui, colourful fairs that take place on the grounds of Taoist and Buddhist temples. Most Chinese cities will have at least one of these temple fairs; Beijing has a dozen. One of the most famous, at Ditan Park, is just steps away from the popular Tibetan Lama Temple in the north end of the city. Expect dragon dances, musical performances, acrobatics, huge lantern displays and lots of food.
Manila
Starting in Binondo, the world’s oldest Chinatown, Manila’s Grand Parade weaves its way through the city to bayside Rizal Park. January 22 festivities continue with a countdown and fireworks display when the clock strikes midnight.
Bangkok
Though not a public holiday in Thailand, Chinese New Year is celebrated with great revelry by sizeable Chinese communities all over the country. The narrow streets of Bangkok’s Chinatown district of Yaowarat, which border on sensory-overload any day of the year, are host to no end of pageantry, colour and decoration. Be sure to wear your red shirt.
Singapore
Singapore’s Chingay Parade, February 3, is normally a showstopper on the Asian Chinese New Year circuit with thousands of dancers and a lineup of acts from around the world. This year, parade organizers have gone a step further by incorporating a 360 metre waterway as centrepiece for the performances, creating the first ever ‘water parade’. In addition to other festivals taking place on the River Hongbao and in Chinatown, the city also hosts the ten-day Huayi Festival, a cultural showcase of Chinese visual and performance arts at the Esplanade Theatres on the Bay beginning January 27.
San Francisco
Billed as the largest celebration of Asian culture outside of Asia, SF’s Chinese New Year Parade rivals its Christmas counterparts on the East Coast. Highlights of the February 11 night parade are a newly crowned Miss Chinatown USA and a 76 metre-long golden dragon that requires a team of one hundred martial artists to move. Those looking for a healthy start to the year can take part in the Chinese New Year 5K/10K Walk and Run on February 19.
Sydney
Sydney’s two-week celebration of all things Chinese starts with a bang on January 20 in Belmore Park, continuing with the Twilight Parade on January 29 and ending with dragon boat races on February 5. In between there will be Bruce Lee tributes, cooking classes, free galleries, magicians, karaoke, and massive morning tai chi classes on the beach. With a special delegation hailing from China’s Sichuan province, the entertainment and food promise to be even spicier than usual.
Buenos Aires
The reach of Chinese New Year extends well into South America, where many cities boast large Chinese communities. Though it may not be the biggest celebration to grace this list, the January 21-22 street festival in Buenos Aires’ Barrio Chino is expecting to attract over 60,000 people. Events includes the requisite food, festivities, and cultural presentations, along with, of course, some local tango.
Vancouver
Fortunately, most Canadians don’t need to travel around the world to be part of Chinese New Year. With North America’s largest population of Chinese residents, Greater Vancouver is the country’s most notable host for the event. The Chinese New Year parade loops through downtown’s historic Chinatown on January 29, ending with a cultural fair near the Dr. Sun Yat-Sen Garden. Not far away, the International Village on West Pender St. is expecting over 175,000 visitors to its performances, markets, and exhibitions from January 27-29.






Thursday 19 January 2012

2012 Market Forecast


January always brings us a lot of reviews of that past year, and forecasts for the year to come.  Though numbers don’t lie, how you look at respective numbers can skew the conclusions you can make based on them.  I took excerpts from a great article published in the Toronto Star, and inserted my comments – my opinions come from having been directly in the market as a buyer, seller, landlord, investor, and realtor.

“The best year ever, right?” developer Peter Freed asked upon hearing the 2011 sales totals for Toronto’s condo market.
Was a good year – mostly attributed to people realizing that you can make money in real estate – and developers realizing that they can make even more money in real estate!  Personally, I found that the mind state of buyers in the downtown core shifted from buying a home to live in, to buying an investment to live in.
Indeed it was the best year on record for highrise sales. According to RealNet Canada, 27,224 condos were sold between January and November. The previous sales record from 2007 was surpassed at the end of October.
Meanwhile, GTA home prices in November hit a record average of $481,305, almost 10 per cent more than the average home was worth a year ago, according to the Canadian Real Estate Association.
How do you think this climb has affected buying?
         Some people feel that it’s a temporary spike because interest rates are low and there is a lack of inventory – classic supply and demand.  There are still deals to be had, but what we have to understand when we look at this high average is that the established areas are already developed – these areas are affecting the pricing.  The spike is more dominant in specific areas, and is leaving other areas seemingly unaffected.  It’s a matter of forecasting the up and coming areas that are currently unaffected, but will end up going up in price – and that’s where the goose lay it’s golden egg.  The up and coming areas are long term investments that are smart to sit on with a long term effect.  When talking about the GTA, there are different regions that increase more than others, you have to look at trends as well as developing infrastructure.
Earlier this month Freed, president of Freed Developments, joined with half a dozen of the city’s other key real estate players for a Toronto Star-sponsored roundtable.
The discussion — moderated by Brandon Communications president Danny Roth — reflected on the year that was in real estate and looked ahead to 2012.
“How do you explain it?” Roth asked the roundtable, referring to Toronto’s bustling condo market.
“We have an immigration policy that drives the need for housing,” noted Andrew Hoffman, president of CentreCourt Developments.
Immigrants moving to Toronto often have liquid assets – we’re multicultural and welcoming.  There is also an influx in foreign investors, as we’re viewed as a safe investment.  There are foreigners who come to live and foreigners who come to invest.  CMHC has a lot of guidelines that welcome immigrants with open arms.
“And you think back over the last 30 years there’s been no purpose-built rentals in this market. So that’s a huge driver for demand, plus low interest rates and the affordability of condos. All those factors drive the continued growth.”
Bad news bears
So why do economists and analysts continue to predict the imminent collapse of the Toronto condo market?
“Bad news sells papers better than good news,” suggested Mimi Ng, vice president of sales and marketing for Menkes Developments.
“We can all agree there’s a disconnect between our industry and these pundits who try and predict how this thing goes forward,” added Jim Ritchie, Tridel’s vice president of sales and marketing. “They don’t know the nuances of this industry.”
I agree with Jim – When economists look at the industry, they’re not looking at it from a hands on point of view.  They’re not handling multiple offers and receiving offers above asking.  They don’t know the average person’s yearn to live in the city and in the GTA.  The GTA is the land of opportunity for Canada.
Paul Golini, executive vice president of Empire Communities and current head of the Building and Industry and Land Development Association (BILD), said the chatter is “fear mongering” that’s based on inaccurate comparisons with what’s happened in the U.S.
“The fact is, there are tangible real differences between that and what’s taking place in the GTA market,” he said, citing Canada’s tighter lending rules as one. “There’s an array of differences that aren’t talked about often enough.”
Size matters
One thing that is talked about a lot — the shrinking size of downtown condo suites.
“Our average unit size has fallen considerably from four or five years ago,” noted Riz Dhanji, vice president of sales and marketing for Canderel Residential.
Real estate gets pricier – that’s the double-ended sword.  As sellers, we love it, as buyers, we hate it.  What we really need to examine is the price per square foot.  Look at it as a stock price – 700 sq ft = 700 stocks – a blue chip stock may be more expensive, and a penny stock is respectively cheaper.  Square footage determines price and maintenance fees.  At the moment, a lot of the smaller units are renting at a higher dollar per square foot – what this means, is that smaller units can be a very lucrative thing for a buyer, whether you’re buying to live in, or buying to rent.  This is what the industry is supplying, and the demand has stayed level to that.  In terms of diminishing sizes, there is more profit to be made by the developer and investors.  In terms of desirability to live there, the location compensates for the smaller space, and the need for the larger 1000 plus square feet unit will become more in demand for those who can afford it.  We’re one of the last metropolis’s to introduce the smaller square footage – new york, London, Tokyo and Hong Kong have been offering these sizes for years – under 400 sq ft.  There is a coffee shop at the foot of almost every high rise in the city – if you don’t have the space to work from home, it’s a simple elevator ride to somewhere you can.  Our economy is working in a healthy circular motion where what isn’t convenient at home, is convenient close to home.  A lot of building offer top notch amenities – your unit isn’t big enough to host a party, there’s a beautiful top level terrace that will wow your guests; you don’t have the space for an elliptical, there’s a state of the art gym just downstairs.  We have to look at what this indicates about our economy.  Our population is growing, and keeping our economy healthy – this is what we have to do to accommodate it. 
“The concern is we’re all building the smaller units to hit a price point, but at some point there’s that move-up buyer that doesn’t want to live in 500 square feet. So we need to have some larger product.”
Hoffman argued that downtown buyers don’t mind living in smaller condos. “They’re living active lives, they’re spending time at work, they’re out at restaurants and sporting events, and if they do entertain they’re usually not doing it in their home; they’re doing it at other venues or in the amenity space provided by the condo.”
The way units are designed these days makes it easier to live comfortably in smaller spaces, he added. “The functionality of design has improved tremendously in recent years.”

Wednesday 18 January 2012

Save The Real Jerk

After a change in landlords, The Real Jerk is being forced out of it's home after 28 years of dedicating their kitchens to Torontonians hungry stomachs and happy taste buds.  The family run business is a Toronto landmark, but this doesn't seem to matter to it's new landlords.  The Real Jerk was given only an insulting 30 days before their doors will be forced closed, and it's evoked a passionate anger amongst their loyal patrons.  A campaign has launched to keep the doors open, for at least long enough for the business to find a new location, petitioners feeling that this is the least the landlords can do to show respect to the decades of blood, sweat and tears put into this home style restaurant.

As a Realtor, I understand the need for new development and the benefits that come along with it.  We have seen vast changes in our city within the past few decades, and that has attributed to our economy staying afloat.  Heritage buildings can remain untouched, however heritage businesses have no such immunity.  It's a tough call - we all cherish our memories, and the staples in our minds that bring us back to places in time, but - if you were told that your property value could rise because of new developments in your neighbourhood, what would your opinion be?

Whatever our answers may be, the least we can do is pay respect where respect is due, and offer homage to a restaurant that has pioneered the diversity of our hungry city.  They deserve more than a month before eviction, and we deserve more than a month to visit and enjoy their food!
Sign the petition

Sunday 15 January 2012

IKEA Builds an Apartment in Paris Subway Station



IKEA's latest insanely brilliant marketing stunt has moved FIVE people into an apartment in the middle of a busy Paris subway station.  The pop up was home to 5 residents for the weekend, and allowed passers-by the opportunity to peek in and observe.  The point of it all was to demonstrate what IKEA can help you do with a small living space - the apartment was only 580 square feet...for FIVE people!!

Saturday 14 January 2012

Mortgage Rates - Banks Fight the War, Consumer Wins the Battle

BMO announced a half point drop on their 5 year fixed rate this past Thursday.  This is a record low for Canada, and has sparked a craze for the market.  They are offering the program for a two week period in hopes to drive in new business.  Since then, major banks have followed suit, creating a gas industry affect.

What does this mean to the average homeowner, investor, and buyer?
If you are a current mortgage holder, I highly recommend you assess the state of your mortgage.  The average mortgage in Canada DOES NOT go to term - most people refinance, sell, or switch within 3-4 years of a 5 year term.  Ask yourself a few questions; am I looking to a) get a better rate; b) pay my mortgage off quicker; or c) lower my monthly mortgage amount to free up some cash.  With rates this low, you may be able to reap benefits of all of the above.  Most banks penalty policies are the same, whichever amount is higher - 3 months of interest, or the interest rate differential for the remainder of your term (if your current rate is 5% and today's rate is 3%, the interest differential is 2%).  It's virtually impossible to calculate this on your own, so, STEP 1 is to call your bank and find out what your penalty is.  Call them, do not inquire online.  Go ahead and tell them that you are considering refinancing because the rate drop is all over the news.  I can guarantee you they have had numerous meetings within the past day regarding client retention.  Play the game with them.  The worst case scenario can also be the best case scenario - they offer to match the competitor's rate, and you stay with them avoiding legal fees and potential inspection and assessment fees.

STEP 2 is to think about how much money you'd like to borrow.  For a refinance, you can have a minimum of 85% loan to value ( ie. $100,000 home, you are only allowed to refinance $85,000).  If you have more room to play with (ie. $100,000 home with only $50,000 owing, therefore a loan to value of 50%), you may want to consider taking out some of the equity on your home to pay off existing debts.  With rates 2.99%, you are better off borrowing more money with that low of a rate to pay off credit cards, car loans, or lines of credit that are higher than 2.99%.  This is how you can free up some cash by taking advantage of low mortgage rates.

STEP 3 is to decide where you want to go.  Since a lot of banks are following suit, and more will follow, decide where you'd like to take your mortgage.  Some banks are offering 2.99% on a 4 year term, 2.89 on a 3 year term, some are even offering 2.99% on a 6 MONTH TERM (**note, this is amazing for investors).  Look at what pre-payment privileges they are offering, the compounding term, and penalties.

You may also want to give it a few days, see what other banks are putting in place to battle this - they can fight the war, and you can win the battle.

Thursday 12 January 2012

Lenny Kravitz Hired to Help Design Toronto Condo

Bisha Hotel and Residences Toronto has hired Kravitz Design Inc to lend an interior decorating hand to it's entertainment district high-rise.  Multi-award winning musician, Lenny Kravitz started the residential and commercial design company in 2003.  Since then, he's established his company around the world, and also offers custom furniture and a wall paper line. 






Here's a Q&A from the Globe and Mail (full article)


The Globe's DEIRDRE KELLY lately caught up with Kravitz to ask him how he does it all, and with flair.
Q: As a multifaceted artist playing writing and producing all your own songs you have said that when creating music you are writing for yourself. As founder and head of Kravitz Design Inc., your New York-based residential and commercial interior design firm, is the same true: do you also design for yourself, no matter who the client?
A: My first priority is to understand my client and their vision. Then I create my world within that concept. It's like producing someone else's music. It is my job to bring out what they are looking for in a new and exciting way that they might not have realized.
Q: You seem to have a thing for Canadians: scoring a Top 50 hit out of your remake of The Guess Who classic, American Woman, collaborating with Canadian rapper Drake on your latest release, Black and White in America, and now joining forces with Toronto entrepreneur Charles Khabouth to create a specialty floor for his new BISHA Hotel and Condo project. How did you meet each other and what made you decide to work together? Do you have a shared vision for the specialty floor?
A: Charles and I met through a mutual friend. He had heard about Kravitz Design and was curious enough to take a meeting. After speaking for a few minutes I saw that we had a lot of the same tastes in art, fashion, and design. He is an interesting gentleman and I saw that he really wanted to create something very special with Bisha. After this meeting I think we both walked away knowing that it would be a pleasure to work together and began to move forward. Our sensibilities for the specialty floor are vey much in line with each others thinking.
Q: You have homes around the world - the Bahamas, Brazil, and Paris, the latter where you've lived for the past few years after relocating from New York; how do your environments influence your design aesthetic? How will Toronto inspire you?
A: I am inspired by everywhere that I go. My repertoire is built on my travels and experiences. I can draw inspiration from the Opera in Paris to a shack in a favela in Rio. Style is style. I've obviously been to Toronto many times but I will be observing it with new eyes for this project.
Q: If Kravitz Design Inc. has a signature style what is it, and how will it translate to the BISHA project?
A: Kravitz Design doesn't have a signature style in the sense that you can look at different projects that we've done and it might not look like the same firm did them, which I think is one of our strengths. But there is definitely a sensibility that runs through them all that gives each project the Kravitz Design feel. BISHA will be a unique project that will evolve from the collective desires of myself, Charles, and the other Bisha partners.
Q: Condos are more than apartments these days; they are lifestyle statements combining residential living with the boutique hotel experience as BISHA is planning. How might buying a condo with a hotel attached intrigue you?
A: Well, I live in hotels for a living and I become accustomed to the services that I get from fine hotels. But then of course I want to go home. Mixing home with the services and amenities of a hotel is a fabulous lifestyle. This you don't get from a traditional condo.