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Tuesday 14 May 2013

Admission Fee to View $5 Million Home In The Beaches

A seven bedroom, five bathroom heritage home has been listed in the prestigious beaches area for a cool $5 million.  The property offers a guest house, green house, and the rare ability to swim from your own front year.  Sounds beautiful?  Would love to see it?  Well, your access will require a $50 donation to Sick Kids.

There are no photos on MLS, no virtual tours, and the media has been denied entry.  This marketing tactic was set in place to filter out non-serious, nosy lookers.  The listing agent and owners wanted to ensure that only serious buyers were viewing the home.

Within the past year or so, we've seen realtors and sellers adapt some guerilla marketing techniques - we've seen properties grossly under listed; we've seen sales boasting lower fees, and we've even seen houses listed for $1.  This particular marketing ploy comes with a little more class - if you have a home of that worth, of course you'd like it to make sure that people aren't just coming in to look because they're curious or bored, and the icing on the cake is that the money is going to a good, local cause.

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